Wild Caktus is committed to grow into a national chain and we are also committed to selecting great Franchisees who can share our success

A Great Leap Forward in Casual Dining

Wild Caktus has always understood that to become a great casual dining restaurant you have to offer customers a sensational menu that is different from what every-other restaurant provides.

You also need to have a welcoming and interesting premises layout design that is also functional and efficient.

Finally, you have to give customers the type of service that ensures that they come back time and again.

Fairly simple really!

The Wild Caktus Menu has been developed over many years to appeal to a wide range of customers. We have taken a lot of customer feed-back into consideration when determining which items are on the Wild Caktus Menu

The Wild Caktus Menu has literally evolved into one that exceeds the expectations of most casual diners. We have thoroughly tested and documented the entire preparation processes.

Our food preparation methodologies are thoroughly documented in our outstanding Operations Manual and Wild Caktus provides new Franchisees with training in every aspect of restaurant operations.

Wild Caktus is now ready to expand

After years of persistence and building up a very successful casual dining business, our Founders are now ready to expand by selecting a number of carefully chosen Franchisees who will have the benefit of buying into an already successful business model.

Wild Caktus is new to Franchising

Wild Caktus is a "Greenfield" or new casual dining franchise concept that has been trading as a non-franchised operation for two years.

Wild Caktus has no significant franchise trading history and no major presence in the marketplace. As such, you should be on "special notice" and conduct your own thorough due diligence at a heightened-level.

At present Wild Caktus is a very successful single-unit operation that has developed and documented its operational procedures and business system to the point where franchising is a logical progression.

Wild Caktus is a concept that has developed over the past 25years during which our Founders have been operating several casual dining and take-away food operations in the Sydney marketplace.

Our Founders have accumulated significant knowledge of all aspects of the business, from site selection to profitable operations

Our Founders have also developed a very sophisticated system for the operation of casual dining restaurants so that most of the guess-work is removed from everyday operations, hence delivering a far greater opportunity to "grow the business" rather than the more common experience of simply "working the business".

It is this system which is the cornerstone of the Wild Caktus Franchise concept.

BRANDING

The Wild Caktus branding starts with our unique name which is registered and copyrighted. Our name has been well-accepted by customers and denotes a superior casual dining and take-away food brand that can be trusted to deliver positive outcomes.

That trust has been earned the good old-fashioned hard way !

The Wild Caktus Logo which is Trade Marked also offers a unique branding opportunity which sets us apart from others.

Our logo is simple and carries our brand and positioning as a Venue which offers a wide range of dining and take-away food options which represent exceptional value-for-money

Wild Caktus has also invested in uniquely designed delivery vehicle livery which sets our brand apart. This livery allows for continual advertising opportunities as the vehicle performs delivery duties.

HOW WE SEE OURSELVES IN THE MARKET

Our Positioning

Wild Caktus is positioned as an innovative leader in the casual dining and take-away food market, offering a point of difference that is memorable and repeatable.

The name not only provides Wild Caktus with our strongest branding statement, it gives purpose and direction. The stylised cactus is kept in large font and holds the most weight in the logo. This emphasises the memorable business name we have taken. The stylised cactus does not resonate the "Tex/Mex" connotation, but rather a modern and innovative menu offering that is unique.

From a Franchisee's perspective, Wild Caktus also takes on a strong meaning. It represents our core business activity of casual dining, but at the same time, represents running the business for less. Less cost of goods, less marketing costs, less overheads, less inefficiencies, and best of all, less hassle.

The Wild Caktus Brand and menu offering will express an attitude that appeals to customers. We promise and deliver something different in menu variety, environment, service and above-all, in enjoyment.

We are positioning Wild Caktus to cater for all age groups offering a menu that delivers a unique variety and exceptional value-for-money

We are not just a gourmet pizza place, nor a grill, nor a pasta specialist, nor even a coffee and dessert purveyor. We are all of those and a little more. We believe that our total positioning ensures a higher rate of regular, repeat business, as customers see us as a reliable and consistent source of the casual dining and take-away food experience.

Casual Dining & Take-away & Home Delivery

The Customer

Target Market is all age groups. (Doesn't everyone need succulent food ?)

Female: 65% Male : 45%. Majority in A/B/C demographic group

Average purchase per visit: $15+.

High rate of return business (through customer satisfaction and adoption of Wild Caktus Customer Loyalty System)

Analysis of Market

The casual dining market in Australia has changed dramatically over the last ten years:

Diners are looking for innovative venues that offer differentiation of food and beverages, service and ambience. Diners are looking for more sophisticated dining opportunities that represent value for money and an enjoyable experience.

There is now a much higher focus on maximising lifestyle experiences and there is a marked trend away from more traditional areas of expenditure.

The last decade has also seen a period of consolidation within the sector. There has never been a more important time to ensure our casual dining chain is a competitive one and in touch with both our customers and the positioning of our brand.

The competitive nature of the casual dining and take-away food sector, along with high occupancy costs has left little room for inexperienced operators. This means that casual dining and take-away food operators must clearly position themselves with a high-profile brand that is effective in maintaining low incoming stock costs, while maximising marketing and advertising opportunities, in order to prosper in the future.

Sales are no longer a stand alone achievement. Now, more than ever, a complete balance must be achieved between sales, marketing, advertising and running costs. The Wild Caktus Management Team are there to help you achieve your aims

Future Trends

Our knowledge and experience in the casual dining and take-away food market in Australia has shaped our view of the future trends in the casual dining and take-away food retail market as listed below:

Owning a Wild Caktus Franchise means you have help available at all times


Suppliers

We have remained very competitive, largely due to our good relationship with our suppliers, which has enabled us to negotiate advantageous trading terms and competitive pricing. This purchasing-power will be passed on to our franchisees so they can be assured of the very best purchase-price for incoming product.

We clearly disclose that we do not receive rebates from suppliers.

We do state categorically that each franchisee will be able to purchase incoming product at the very best competitive rates available due to our purchasing system and the fantastically advantageous rates we can achieve.

This is enhanced with a list of Recommended Suppliers and standardised invoicing to all franchisees. Franchisees are not restricted in choosing their own suppliers provided the goods meet or exceed the Wild Caktus Specifications.

In time Wild Caktus will contract with leading manufacturers and/or suppliers to provide many Wild Caktus-Branded Products that will be exclusive to Wild Caktus stores.

The best and freshest ingredients are used at Wild Caktus to produce optimal dining experiences.

We believe that Wild Caktus, with the benefit of expanded national group buying through the franchising of the chain, will be in a unique position to consolidate and entrench a strong market positioning over the next decade, making the acquisition of an early Wild Caktus Franchise a wise business and investment decision.

Franchisees will have to invest not only their capital but also considerable time and energy into the successful operation of a Wild Caktus Franchise

The going is often tough in a 7 day per week operation

A Wild Caktus Franchise is an ideal investment that can also provide employment for family members

The opportunity is now offered to successful applicants to share in the Wild Caktus vision through the purchase of a Wild Caktus Franchise.

If you are looking for a casual dining business that offers more than can be gained by operating as a sole-trader, by delivering creative management systems and store layout direction, as well as a strong marketing banner, then a Wild Caktus Franchise may just-well be the business model for you.

The combination of your talent, enthusiasm and hard work, with our backup and system of support can be your key to success.

You will be in business for yourself, not by yourself.

Wild Caktus offers a total business system

Wild Caktus exclusively owns all logos, marks and indicia associated with the Brand as well as all intellectual property rights over all of the Systems associated with the Brand.

Wild Caktus has exclusive and unfettered rights to allocate franchises under the Brand

BUSINESS SYSTEM

Help and back-up through the whole journey

The Wild Caktus Team will assist you through every phase of the business, from store fit-out to opening and through the entire management processes. Our business system is outstanding!!!

The Wild Caktus Administration Team provides assistance to Franchisees in all aspects of the operation of their franchise business.

Wild Caktus draws on the tremendous wealth of knowledge that has been accumulated by our Founders and their management team, so that the very creative and innovative system that they have collectively developed and refined will be employed to it's full potential, so that success can be shared.

Accounting - POS - Back-office System

To ensure that Franchisees enjoy profitable operations, Wild Caktus uses and outstanding accounting, point-of-sale and back-office system that is totally integrated which ensures that all information is transported between the system components automatically. There is no need for Franchisees to re-key sales statistics into the accounting system. The back-office system allows Franchisees to maintain stock ordering, stock control and menu item profit margins.

The Wild Caktus IT System also allows for full accounting to trial balance, payroll and a full range of management reports.

The Wild Caktus IT system is backed-up by tremendous user training as well as extensive documentation in our Operations Manual.

Franchisees must also show proficiency in the use of the MYOB Accounting Package or attend an approved course conducted by a TAFE or other accredited MYOB Trainer.

The Wild Caktus IT System is internet-based and offers Franchisees encoded security features that ensure safety of all information passing through the system.

The Wild Caktus IT System provides Franchisees with a unique on-line ordering system which allows customers to place and pay for orders online. This is a feature that is very rare in Australia today and which also sets the Wild Caktus Brand apart. At Wild Caktus we believe that we have the finest total-package IT System available in the world today.

Site Selection & Fitout

Wild Caktus has enormous experience in selecting and fitting-out sites. We normally select the site but we are interested in hearing from Prospective-franchisees who may have existing casual dining and/or take-away food operations that may meet the Wild Caktus guidelines.

Wild Caktus looks for sites that will attract business. This does not necessarily mean that we only consider sites in high-density retail locations. We look at the total business opportunity offered by a site and that includes the daytime and nightime trading potential.

We look at sites that offer excellent trading prospects for the occupation and associated fitout costs. Wild Caktus has opted to allow Franchisees to directly hold the lease on premises. We look for value-for-money propositions at all sites and we can provide assistance to Franchisees via third-party leasing and negotiation professionals.

Wild Caktus will provide full project management of all premises planning, design and fit-out.

We will take the premises to the commencement of trading and we will source all of the fixtures and equipment and even the furniture. We have a single fee which covers all aspects of these services which approximates 17.5% of the total costs, which is an extremely modest project management fee. Franchisees will save the Project Management Fee many times over!!

Liquor Licenses

All Wild Caktus Casual Dining Restaurants will hold an On-Premises Liquor License

Wild Caktus Casual Dining Restaurants will have a carefully selected range of beverage offerings including wines, beers, a limited range of spirits and cocktails and non-alcohol cocktails and a sensational range of kid's drinks.

Wild Caktus Franchisees will be required to undertake a Responsible Service of Alcohol course and must fulfil the requirements of an On-Premises Liquor License Holder which includes a criminal history check.

MARKETING & ADVERTISING

The Wild Caktus Marketing & Advertising Program will be funded by a 2.5% levy on all gross sales. The Marketing & Advertising Fund will be under the control of the Franchisor. Franchisees will elect a Franchisee' Advisory Council who will meet regularly with the Franchisor to plan and implement marketing and advertising programs. The input of Franchisees will be valued by the Franchisor who will retain ultimate control of advertising and marketing initiatives.

Customer Satisfaction as an advertising and marketing tool

Much of the emphasis in the Wild Caktus operation is in providing an optimal dining and customer service experience. This achieved, we consider that our absolute prime advertisement is a customer whose expectations have been met or exceeded.

Local Area and National Advertising

Local Area advertising will be performed by the local franchisee. This will entail the distribution of flyers that will promote special offers and/or the Brand generally. Wild Caktus has found this to be an extremely cost-effective form of advertising.

Wild Caktus Branded Vehicles also provide an important component of local area advertising.

National Advertising will be carried out by Wild Caktus and will concentrate on Brand Awareness. Campaigns will be conducted through the Wild Caktus website and through the general media.

Website and Internet Advertising

The Wild Caktus website will serve as a major advertising and marketing tool. Almost irresistible images of Wild Caktus Menu offerings will feature prominently in a slide show window and this will greatly assist customers in making take-away menu selections. Customers will be able to order and pay for take-away food offerings online.

How many other franchises offer this range of selling tools to Franchisees?

WILD CAKTUS OPERATIONS MANUALS

The Wild Caktus Operations Manuals presents a comprehensive management tool that covers every imaginable operational, procedural and employment related situations and includes:

Franchisees are given extensive training in all operational and procedural issues and are instructed in the use of the Operations Manuals

All the information you need to be successful is provided

SALES

As Wild Caktus is a new franchise offering, Prospective-franchisees must entirely rely on their own enquiries and projections when looking at the potential sales that could be achieved at any site.

Potential-franchisees are again reminded that they should seek independent legal, accounting and business advice regarding all aspects of the Wild Caktus Franchise Offer.

In time, Wild Caktus will collate all group sales and will distribute these on a confidential basis among Franchisees, along with benchmarking of all operational costs as well as providing benchmarked balance sheets for each location. These will provide invaluable information to all Franchisees who will be able to draw accurate comparisons between similar locations.

Wild Caktus sales will be driven by an extensive local area advertising program using materials prepared by Head Office.

National advertising which focuses on Brand recognition will begin in the early phases of the franchise.

TRAINING

Wild Caktus offers comprehensive training to in-coming Franchisees and maintains training updates throughout the life of the franchise.

Wild Caktus understands that in order to successfully run a casual dining and take-away food business, the operator must not only be expert at the operational aspects of the business, but also the total-management of the business.

Wild Caktus has formal training requirements for inducting new Franchisees which is largely conducted on a one-to-one basis. This training is not simply requiring the new Franchisee to follow an existing Franchisee around their business for a couple of weeks and being unpaid labour as a kitchen and/or shop assistant.

Wild Caktus teaches the System incredibly well !!

Wild Caktus conducts their comprehensive formal induction training in modules which are backed-up by the comprehensive Wild Caktus Operations Manuals.

General Management

Wild Caktus knows that the Franchisee has to be on top of every aspect of the franchise business including being in control of all of the management functions. Nothing is left to chance, so we have developed systems for every operational need

In-house Operations

In this training module we teach those aspects relating to the actual day-to-day operations of the franchise, essentially from opening the doors in the morning to closing at night.

Accounting & POS

Franchisees are given in-depth training of the Wild Caktus POS and accounting package, so that Franchisees can control their own back-office financial functions. Our POS/Accounting System is without peer and can be an invaluable management tool. We want our Franchisees to be "profit-savvy".

MYOB

Wild Caktus has adopted the MYOB Accounting package as the platform for all accounting functions within the System. The MYOB Package is supported by a fantastic training regime and Wild Caktus requires in-coming Franchisees to complete the Certificate Course in MYOB Proficiency that is conducted by TAFE Colleges across Australia.

RSA

As all Wild Caktus locations will hold an On-Premises Liquor License, all Franchisees will be required to be the license-holder. This requires that the Franchisee attend an approved Responsible Service of Alcohol Course prior to the grant of the license. These are conducted by external-providers and Wild Caktus will supply a list of these to Franchisees

Employment/Training/OHS

Wild Caktus has a comprehensive Employment/ Training & OHS training program. Employment related issues are now an enormous responsibility for employers and our training provides Franchisees with a knowledge of their responsibilities in these areas as well as providing an understanding of the complete documentation required to comply with legislative and duty-of-care accountability.

All the training you need for success is provided

THE FINANCIALS

ARRIVING AT AN INFORMED DECISION

Now that we have shown you some of the information that will assist you in assessing the wild Caktus Franchise Offer that is contained in this document, we remind you that you must also closely scrutinise other documents provided by Wild Caktus which includes the following:

You should conduct thorough due diligence in assessing this Offer and you should plan your time so that you can address each and every issue that you think important.

Make a list of all the issues you wish to discuss or have clarified during the four Franchise Purchase Meetings. You are welcome to take your Professional Advisers to all or some of the four Franchise Purchase Meetings. Unfortunately, at present, we do not have any Franchisees to whom you can direct enquiries.

Most importantly, we again remind you that we strongly urge you to seek independent legal, accounting and business advice.

Entering into a franchise agreement is a serious legal undertaking. A Franchise Agreement is legally enforceable against both the Franchisee and the Franchisor.

The Terms of a Franchise Agreement are legally binding.

Your Investment in The Wild Caktus Franchise System is protected by…..

A proven business system that delivers real profits with a Franchisor that is committed to the success of each Franchisee

Training and support that is unsurpassed

The group buying dynamic that is totally directed at Franchisees. No rebates to the Franchisor

Advertising & Marketing Fund Levies are used in conjunction with Franchisee's Representative Council direct input

High Quality Materials for Local Area and National Advertising provided by Franchisor

A brilliant IT System that incorporates online ordering and payment

The security of owning your own franchised business with a great ROI

A Casual Dining & Take-away Food operation that is genuinely different !

Franchisee Selection

Wild Caktus has made every endeavour to ensure that Prospective-franchisees have every opportunity to arrive at an informed decision as to whether to purchase a Wild Caktus Franchise.

Similarly, Wild Caktus needs to be assured that Prospective-franchisees have the suitable qualities to become a successful Wild Caktus Franchisee.

Wild Caktus will only grant a franchise to individuals who demonstrate that they have the capacity to successfully manage and operate a Wild Caktus Casual Dining and Take-away Food Operation.

Wild Caktus has opted to appoint a Third Party Franchise Consultant, National Franchise Advisory Service Pty Limited (ABN 12 130 270 861) to carry-out the initial assessment and verification of information contained in the Wild Caktus Application Form submitted by the Prospective-franchisee.

Wild Caktus had determined that only Prospective-franchisees who meet their stringent criteria will be offered the opportunity of acquiring a Wild Caktus Franchise. Simply having sufficient money to satisfy the purchase will not result in an offer to purchase a franchise.

The Wild Caktus Selection Criteria includes, but is not limited to:

Wild Caktus Franchisees will be required to hold an On-premises Liquor License which requires the Applicant to undergo a National Police Check which includes the taking of the Applicant's fingerprints

THE FOUR FRANCHISE PURCHASE MEETINGS

Wild Caktus has decided that they do not want the purchasing of a Wild Caktus Franchise to be a rushed decision by either the Franchisor or the Franchisee.

After careful consideration of all of the stakeholders interests, it has been decided that the Franchise Purchase process be undertaken in four distinct stages so that each of the parties has ample opportunities of being able to accurately assess what is on offer.

Details of the agenda at each of the four Franchise Purchase Meetings will be provided in the Wild Caktus Disclosure Document

The Franchise Purchase process……

Contact Wild Caktus